Rhea Perelman Friedman operated the Yeadon from 1954 until 1984 after the sudden death of her husband, Percy. The theater had been built by her father, Louis, and it remained a family affair.
Published recollections describe a lobby with family photographs, coffee and cookies for adults, Popsicles for children, and little signs reminding patrons not to leave behind gloves, umbrellas or eyeglasses.
One detail survives in local memory better than any business slogan ever could: on cold days, Mrs. Friedman would zip up a child's jacket before sending them back outside.
More of the story: a family behind the screen
The family's connection to movies began when Prohibition brought Louis Perelman's Chester tavern business to an end. He went on to own two Philadelphia movie houses as well as the Yeadon. Rhea grew up in Chester and West Philadelphia and helped in the business before marrying; her brothers later ran the Philadelphia theaters.
When she took charge of the Yeadon, Rhea was also raising three young daughters. As teenagers, they worked in the box office and cleaned up after matinees. Her daughter Janet Lazrow recalled that Rhea worked six or seven days a week—and, despite disliking driving, would take customers home when bad weather left them stranded.
Away from the theater, she enjoyed opera, traveled to Hawaii and on an African safari, and visited her out-of-state grandchildren. Rhea died in 2005 at age 98 at Arden Court in Warminster. She was survived by her daughters Janet Lazrow, Lynn Weinstein and Eileen Branda, eight grandchildren and ten great-grandchildren.
Adapted from Sally A. Downey's October 31, 2005, Philadelphia Inquirer obituary, as preserved on the earlier theater website. See Sources & credits.